“The Business Owner’s Guide to Video Production”

Free Ebook Covers all You Need to Know on Getting Your Video Produced

Does Your Business Need Video?

Videos are a powerful way to market your business.

A recent study by Doubleclick found that people are 4-7 times more likely to respond to dynamic audio-visual content than static content. This fits with our experience over the last few years in managing pay per click advertising, where I have found that we always got higher response when we put audio clips or video on our landing pages.

A Forester study found that email clickthrough rates were 2-3 times higher with video, i.e. when you link in the email to a video. Marketing Sherpa found that viewers spend 8 times more time on video (1.5 minutes) than on static emails (10 seconds). Flimp.com reported that for their email campaigns involving video, the clickthrough rate was 32%.

Videos have 41% higher clickthrough rate than plain text in search results.

It’s clear that adding video to your web site, your YouTube channel, and into your marketing campaigns is a positive thing. So yes, your business does need videos.

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