Business Owner Marketing Growth Analysis

Full Name

Email

Phone

1. Business Name

1a. Your position in the company?

2. Business Website URL

2a. When was your website last designed?

3. Please list the products or services you sell, and the price for each:

4. When was your company founded?

5. Facebook business page address:

6. Twitter account address:

7. LinkedIn account for business:

8. Instagram account for business:

9. YouTube channel for business:

10. Any other social media accounts?

11. Which of the following do you use in marketing your business?

12. For each of the items below (if you do them) please rate each one on a 1-10 scale as to how effective they are in driving actual leads or sales for your business (not just engagement, likes, comments, etc.)

12a. Website for business

12b. Search engine optimization

12c. Google Ads

12d. Bing Ads

12e. Social media marketing

12f. Facebook business page

12g. Paid Facebook advertising

12h. Direct mail

12i. Email marketing

12j. Email newsletter

12k. Producing videos for your business

12l. YouTube advertising

12m. Trade shows

12n. Webinars

12o. Local SEO (Google Business Profile)

12p. Lead sites (such as HomeAdvisor, Angies, for contractors, for example

12q. TV or radio ads

13. Do you have a set marketing budget for your business?

14. If so is it a fixed amount or based on a percentage of your revenue? Or is it random? (What amount or percentage?)

15. Business yearly revenue range?

16. Please rate how much you are interested in growing your business, on a 1-10 scale, with 10 being most interested in business growth:

17. Please rate how successful your marketing efforts have been over the last year, on a 1-10 scale, with 10 being very successful

18. Are there a lot of direct competitors for your type of business?

18a. Please name 3 of your biggest competitors.

19. Can you differentiate your business well from competitors? Do you offer anything unique that your competitors do not?

20. Please list out 5-10 keyword phrases that people would type in to find your products or services:

21. Do you have a firm idea of who your target audience is?

Yes

No

22. Please describe your target audience:

23. Have you ever done surveys of your target audience?

Yes

No

23a. What "buttons" do you use in promotion to attract customers?

24. Do you have any full-time marketing personnel? (If so please list job titles and duties)

25. Do you hire any outside marketing personnel on a regular basis? (If so please list them with their duties)

26. What was your business revenue in 2023 and 2022?

27. Do you have a reliable system for tracking the response to promotion?

28. Do you track the source of leads coming in?

29. Is your marketing operation a lead generation or online direct sales approach?

30. If lead generation, how many new leads are you averaging coming in per month?

31. If direct sales, what is your dollar sales amount per week?

32. How many visits do you get to your website monthly on an average basis?

33. What has been most successful for your company in driving in new business?

34. Do you have marketing campaigns or programs to sell past customers new business? (f so please describe.)